Interview: Marie-Noëlle Semeria, Director, Leti

Marie-Noëlle Semeria, Director, Leti:

« Leti appeared in the international press 50 times after CES 2016 »

How did Leti’s trip to the Consumer Electronics Show 2016 go?

Leti and the startups that went along with the institute came away with several hundred leads—contacts with representatives of manufacturing companies working in all countries and industries. We also got picked up by the press a lot, with eight interviews and around 50 articles. Our goal for our first trip to the event was to raise our international profile. We achieved that objective and plan to return to Las Vegas for CES 2017.

What was your target audience this year?

Leti is well-known by companies in micro and nanoelectronics. However, not enough consumer electronics manufacturers know about Leti, particularly in the United States. They also don’t know enough about the many applications for our technologies. We presented three demonstrator systems—all world firsts—and our startups to give these manufacturers an idea of what we can do for them in areas like augmented reality, wireless telecommunications, odor detection, air quality, and IoT.

So, would you say that startups are still a key part of your strategy?

Definitely, and in a number of ways. First, startups create added value and jobs. They are on the front lines with the markets and with marketers at manufacturing companies. They help us get our technologies to where the market needs them. We now hope to spin off five startups every year, which means identifying and supporting potential projects, even though we know that not all of them will make it to the finish line.

Contact: philippe.ruffin@cea.fr

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